Lanxide shows mettle with new material

Lanxide Sports International has introduced a new baseball bat made of a patented ceramic-enforced material. The new product is as strong as the recently introduced titanium bats but cost much less. Company officials stated that the baseball bat is only the first product to incorporate the new material but it will soon use it in other sports equipment such as bicycle components and golf clubs.

Composite slowpitch softball bats from Easton and Worth were all the rage at the last Super Show. But aluminum technology faces an even newer competitor with the recent introduction of Lanxide ceramic-enforced material, which provides the performance characteristics equal to titanium at a fraction of the cost, according to Rayburn Hanzlik, chairman and founder of Lanxide Sports International (LSI).

The material, which is protected by more than 3,000 worldwide issued and pending patents, joins together lightweight ceramic and metallic materials which combine the water-resistance, hardness and engineering versatility of metals, according to the company.

LSI, which is 50 percent owned by Delaware-based Lanxide Corp. and 50 percent owned by investors and partners, was launched two months ago with the intent of licensing its technology to various sporting goods manufacturers. The 10-year old Lanxide Corp., which has spent more than $300 million developing this new class of materials, has provided LSI the perpetual license to use Lanxide technology in all major sporting goods categories.

Hanzlik, whose background is in law, will be joined by David Armstrong, vice chairman, and Scott Rogers, who will serve as president. Both Rogers and Armstrong worked together to build Pro-Kennex, the San Diego-based international tennis, golf and baseball equipment company.

Heading up LSI’s product development activity will be Frank Pellicori, a sports engineer with 18 years of experience at Wilson Sporting Goods Company.

Currently, the company is testing its technology for a range of different sports equipment, including golf clubs, bicycle components and baseball bats. Said Hanzlik, “The golf clubs performed excellent against top of the line clubs like Ping and various other name brands.”

He added that the company still needs to conduct extensive tests to learn more about the technology and how it relates to sporting goods, but anticipates LSI will begin licensing out its technology by the end of the year, both domestically and internationally. “Lanxide has a joint venture in Japan and we are working with the joint venture on possible relationships with some of the big Japanese companies (Yamaha, Mizuno, Shimano),” commented Hanzlik.

Hanzlik said the company raised $1.25 million in initial capital and will be able to sustain its business through license fees and continued product development.

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